I help ecommerce operators find signal in operational chaos.
Two decades inside DTC and B2B operations — running them, scaling them, and now fixing them for founders who’ve outgrown their ops.
Cancel rate
▼ 1.2pp4.1%
On-time
▲ 0.4pp96.3%
Vendor avg
▲ 0.3B+
Vendor performance
7d
Live triage
Pinnacle Dist. — cancel rate 14.1%
MA-1042 — 6 stockouts past 4h
WH-2 East cycle trending +2.1d
Founded & scaled
A multi-million dollar ecommerce operation
Strategic acquisition
Acquired after a decade of building
Finance-tracked
Outcomes against rising sales volume
Who I'm built for
Founder-operated ecommerce. Operations breaking as you scale.
The decision maker is in the building and willing to be told what to do. There's a specific acute problem with a measurable before and after. If that sounds like you, keep reading.
Vendor relationships are unmanaged and it's costing you
Fill rates are bad, cancel rates are climbing, and nobody knows which vendors to hold accountable. I instrument vendor performance and build the systems that fix it.
Drop ship fulfillment is manual and breaking SLAs
Someone is hand-picking vendors, chasing statuses, updating spreadsheets. I build automated routing logic that picks the right vendor on every order — no human in the loop.
Inventory and catalog data is a mess
Feeds are inconsistent, SKUs are duplicated, taxonomy is broken. I normalize the data layer so catalog scales to hundreds of thousands of products without adding headcount.
You know you need automation but don't know where to start
The team runs the same manual workflows every day. I identify the highest-leverage processes and build production-grade automations your team actually uses.
Proof
Real outcomes. No hedging.
These aren't case studies dressed up in consulting language. They're things that happened, stated plainly.
Fulfillment & vendor ops
Cancel rates at all-time lows
Across the majority of months, against rising sales volume. Finance-tracked. Not a cherry-picked month — a sustained, measurable shift in operational performance.
Strategic exit
Built it. Sold it.
I left a company to build my own ecommerce operation. A decade later, they acquired me. Now I'm back and running a bigger scope than when I left.
Fulfillment overhaul
14% → 3% cancel rate
Vendor cancellation rate cut by more than 75% after rebuilding fulfillment routing logic. Automated — no manual intervention required.
Catalog rebuild
21K → 250K+ SKUs
Active catalog scaled without adding headcount. Clean taxonomy, automated enrichment, vendor feed normalization — all built and handed off.
AI & Automation
Production-grade AI workflows, built by someone who understands the business they solve for.
Agentic workflows. Retool apps. API integrations. Most ops consultants can tell you what to automate — I actually build it, deploy it, and hand it off. That combination of business context and build ability is genuinely rare in ecommerce.
AI-Powered Ticket Triage
Automatically classifies, routes, and prioritizes support tickets using AI — so nothing falls through and agents work the right things first.
- AI classifies ticket type, urgency, and owner on intake
- Auto-routes to correct queue based on vendor or issue pattern
- SLA countdown visible per ticket — escalation fires automatically
Agent Management & SLA Monitoring
A real-time ops dashboard that tracks agent workload, ticket SLAs, and escalation status — built in Retool, owned by the team.
- Live view of every open ticket by agent, status, and SLA health
- Automated escalation when tickets approach SLA breach
- Workload balancing signals prevent queue pile-ups
“Fast shipping, part fit perfectly. Only wish the packaging was...”
“Thank you! We're looking into packaging improvements — feedback passed to our ops team.”
Automated Review Processing
AI reads incoming Google reviews, generates on-brand responses, and routes edge cases for human review — without a person touching every one.
- AI categorizes each review by sentiment and topic
- Generates a tailored, on-brand response draft
- Negative or complex reviews flagged for human before posting
Services
People don't hire me from a services page.
They hire me because someone they trust told them to call me. I take two engagements per quarter and don't accept every one — the right fit matters more than utilization. Here's what those engagements usually look like: fixed-scope, clear deliverables, you own everything at the end.
2–3 weeks
Ecommerce Operations Audit & Roadmap
The fastest way to find out exactly what's broken and what to fix first. A deep dive across vendor, fulfillment, catalog, and support operations.
- Full ops diagnostic across all layers
- Data analysis — fill rates, cancel rates, SLA compliance
- Prioritized fixes with ROI estimates
- Written roadmap you can act on — with or without me
You get a specific findings doc and a prioritized action plan. Not a generic framework — a map of your actual system.
Starting at
$15K
3–6 weeks
Operational Triage & Stabilization
When the bleeding needs to stop before you can build. I come in, map what's actually happening, instrument the data, remove blockers, and hand you a working system.
- Rapid system mapping — what's breaking and why
- Data instrumentation so you can see what's actually happening
- Blocker removal: vendor issues, routing failures, catalog gaps
- Documented processes and handoff to your team
You get a stabilized operation and a team that owns it. Not a slide deck — a working system.
Starting at
$25K
4–8 weeks
AI & Automation Implementation
I build the workflows your ops team actually uses. Ticket triage, SLA monitoring, agentic reporting, review automation. I deploy it, train the team, and they own it.
- Workflow design: what to automate and how
- Build in Retool, n8n, or your existing stack + AI APIs
- Full deployment, testing, and iteration
- Team training and complete documentation
A production-grade automation your team runs without you. No vendor lock-in, no ongoing retainer required.
Starting at
$35K
Need a different scope or ongoing engagement?
Retainer, advisory, white-label partnerships, and one-off operator calls available. Let's talk.
Sean Dawes
Founder, Operator, Builder
About
Founder. Operator. Builder.
When I walk into a founder's operation, I'm not pattern matching from a client engagement or a case study — I'm recognizing something I've lived through. That's the thing that makes trust happen fast and keeps clients coming back.
I've actually done what
you're trying to do.
Built it. Scaled it. Sold it. If your ecommerce operations need someone who's been in the seat... not just advising from the side... let's talk. I'll tell you what I see and whether I can help.