About Sean Dawes

The operator behind the systems.

From Marketer → Founder → Operator.

I started my career in 2010 at Turn5, working in SEO during the early days of automotive ecommerce.

I eventually left to build a marketing consulting business, helping brands with acquisition, storefronts, and early digital infrastructure. That work became the foundation for my next chapter.

In 2014, I co-founded Modded Euros, scaling it from a niche idea into a 300K+ SKU operation with complex vendor, catalog, and fulfillment demands.

In 2024, Modded Euros was acquired by Turn5 — bringing me full circle. Today I lead drop-ship operations and manage ecommerce systems for private label brands inside an enterpise business with 1,000+ vendors.

Start

Now

Operator Philosophy

Builder over consultant

I operate from lived experience, not frameworks.

Systems over heroics

Firefighting doesn't scale — systems do.

Clarity over chaos

Silos break ecommerce. I connect them.

The Scale Where I Operate Best

I build systems that eliminate chaos, automate manual work, and unlock growth inside complex ecommerce environments.

Here's what that impact looks like in real numbers:

Years Experience

Built and scaled ecommerce, ops, and automation systems across startups, mid-market, and enterprise environments.

Catalog Growth

Scaled a 25K-SKU catalog to 328K+ through automated vendor feeds, data modeling, and process redesign.

Stores Managed

Architected, launched, or operated over twenty ecommerce storefronts across Shopify, custom platforms, and enterprise retail systems.

Vendors Managed

Integrated and managed hundreds of suppliers and brands, improving feed quality, inventory accuracy, and fulfillment performance.

0K+

SKUs Handled

Worked across large-scale catalogs involving complex fitment data, product relations, and multi-source inventory models.

Automations Built

Delivered technical workflows, scrapers, and data pipelines that removed manual work and improved operational accuracy.

Cross-Silo Strengths

Ecommerce Operations

Routing, SLAs, vendor ops, fulfillment logic.

Engineering + Data

APIs, feeds, scrapers, SQL, ETL, workflow automation.

Merch & Catalog

Taxonomy, variants, enrichment, data cleanliness.

Support & Post-Purchase

Exceptions, tracking, notifications, feedback loops.

The Timeline

A decade-long operator journey.

2010

Turn5 (SEO & Early Ops)

Started my career in SEO during the early days of automotive ecommerce, learning the foundations of digital operations.

2011–2013

Consulting (Acquisition + Ops Exposure)

Built a marketing consulting business, helping brands with acquisition, storefronts, and early digital infrastructure.

2014

Founded Modded Euros

Co-founded Modded Euros, scaling it from a niche idea into a complex ecommerce operation.

2014–2024

Built & Scaled Modded Euros Ops Engine

Grew to 300K+ SKU operation with complex vendor, catalog, and fulfillment demands.

2024

Acquisition by Turn5

Modded Euros was acquired by Turn5, bringing me full circle in my career journey.

2024–Present

Drop Ship Operations, Turn5

Today I lead drop-ship operations for a large ecommerce retailer, working across merchandising, support, vendors, and engineering to keep complex systems aligned and performing.

If you're scaling ecommerce and feel the friction — I can help.

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