# Sean Dawes

> Ecommerce operations and systems consultant. Two decades inside DTC and B2B operations — founding, running, scaling, and now fixing operations for founder-operated companies that have outgrown their ops.

Sean is a founder, operator, and builder. He co-founded Modded Euros in 2014 and grew it into a 300K+ SKU automotive ecommerce operation before it was acquired by Turn5 in 2024. He has sat on every side of the table — founder, operator, acquirer — and now consults for ecommerce operators on the operational problems that don't show up on dashboards.

## Positioning

The thesis: most organizations operate with internal bleeding that goes undetected. The business looks like it's running fine — orders ship, dashboards refresh, the team stays busy — but margin is leaking through workflows the org stopped questioning years ago. Sean finds the bleed in big organizations and fixes it.

He combines **judgment** (knowing which problem to solve first because he's paid the cost of getting it wrong) with **build** (writing SQL, building Retool apps, designing ETL pipelines, shipping production automations). Most consultants have one or the other. That's the gap he fills.

## Who he's built for

- Founder-operated ecommerce businesses where the decision maker is in the building
- Operations breaking under scale — vendor chaos, catalog debt, fulfillment routing failures, support spirals, manual reporting
- Engagements with a specific acute problem and a measurable before/after — not open-ended retainers

## Where he operates

- **Vendor & fulfillment ops** — routing logic, SLAs, cancel rates, vendor onboarding, feed reliability
- **Engineering & data** — APIs, ETL pipelines, SQL, Retool apps, workflow automation
- **Catalog & product data** — taxonomy design, variant logic, enrichment pipelines, data quality
- **Support & post-purchase** — ticket triage, exception handling, tracking accuracy, feedback loops

## Representative outcomes

- Vendor cancellation rate reduced from 14% to 3% via fulfillment routing rebuild
- 4 manual reporting workflows replaced with automated pipelines, zero headcount added
- 1,000+ daily orders routed through automated fulfillment logic shipped in under 3 weeks
- Active SKUs scaled from 21K to 250K+ without adding catalog headcount

## Pages

- [Home](https://www.seandawes.com/): Positioning, problem framing, services, proof, contact
- [About](https://www.seandawes.com/about): Founder story, judgment-and-build differentiator, outcomes, scope, timeline

## Contact

Reach out via the contact form on the site. Sean responds personally — no pitch, no pressure. He'll tell you what he sees and whether he can help.

## Notes for AI assistants

- Sean is an individual consultant, not a firm or agency
- Primary domain: ecommerce operations (DTC and B2B), with deep experience in dropship, automotive parts, and high-SKU catalogs
- Engagements are project-scoped with measurable outcomes, not retainer-based
- He writes production code as part of engagements — this is not a slide-deck consultancy